SIR / BRAND

CLARITY

AT PIVOTAL

MOMENTS

I work with brands at moments of change, when growth starts to create drift. Visual language fragments. Teams lose alignment. Decisions get harder. I help founders and leadership teams re-centre their brand before the big calls are made. I'm S I Rautenbach, a brand and design director. I combine strategic judgement with hands-on design to build systems that last.

As brands expand, clarity blurs. Messages fracture, visuals lose cohesion, and what once felt distinct starts to dissolve.
I help founders and teams re-establish the centre, defining what still holds true, refining what’s changed, and designing systems built to adapt.
A brand that feels coherent again. Confident in its direction. Ready for what’s next.

Brand work

See Project

1/6

DAISYLINK / BRAND CREATION

Developed a modern identity and digital system for a cross-border payments start-up

See Project

2/6

TRISHA HEWITT COMMS / BRAND CREATION

Brand identity system for a communications consultancy working in high-stakes, people-first contexts.

See Project

3/6

PGI / BRAND REFRESH

Repositioned a cyber-intelligence consultancy with a confident, systems-led identity rooted in discretion and authority.

See Project

5/6

4/6

6/6

OCEAN BOTTLE / BRAND EVOLUTION

Evolved the identity and digital system to scale a purpose-led start-up with coherence and cultural relevance.

Coming Soon

FACEBOOK / BRAND ROLLOUT

Embedded design support across multiple projects, focused on clarity, speed, and consistency within complex internal marketing environments.

See Project

CALLALY / BRAND ROLLOUT

Refined and extended the identity to strengthen a new category in period care through clear, expressive design.

I help teams see through brand confusion, cut to the core, then rebuild with clarity, intelligence, and focus

How to start

A short, paid engagement designed to create clarity fast. This is for founders and teams who sense their brand has drifted, but are not ready to commit to a large project without first understanding what actually needs fixing.
Includes
- Review of current brand, messaging and visual system
- Market and competitor positioning snapshot
- Audience clarity and friction points
- Identification of strategic gaps and inconsistencies
Format
90 minute working session plus concise written recommendations.
Outcome
A clear direction document outlining what to fix, what to protect and what to prioritise next.

BOOK A BRAND DIAGNOSIS
A structured brand engagement that moves from strategic clarity to a complete, scalable identity system. Designed for organisations operating in complex or high trust categories who need more than a visual refresh.
Includes
- Strategic diagnosis and positioning framework
- Creative territories and identity direction
- Complete visual system
- Practical implementation guidance
- Priority asset development
Format
Three phase engagement covering strategic foundation, identity development and brand rollout.
Outcome
A durable identity system that aligns teams, strengthens external perception and supports growth.
Investment
Comprehensive engagements typically start from £12,000.
Final scope depends on depth of strategy and rollout requirements.
Ongoing brand leadership and execution. For organisations with an established strategy or identity who need consistent, senior oversight as they grow. This is not ad hoc design support. It is structured brand direction delivered monthly.
Includes
- Ongoing brand governance and quality control
- Creative direction across campaigns and product launches
- Design system evolution as the business scales
- Collaboration with internal teams and external partners
- Priority asset creation where required
Format
One dedicated day per week or equivalent monthly allocation.
Minimum three month commitment.
Outcome
Continuity, coherence and senior judgement embedded in the business without a full time hire.
Investment
From £2,000 per month depending on scope.