SIR /

BRAND

CLARITY

AT

PIVOTAL

MOMENTS

SIR / BRAND

CLARITY

AT PIVOTAL

MOMENTS

I work with brands at moments of change, when growth starts to create drift. Visual language fragments. Teams lose alignment. Decisions get harder. I help founders and leadership teams re-centre their brand before the big calls are made. I'm S I Rautenbach, a brand and design director. I combine strategic judgement with hands-on design to build systems that last.

  • As brands expand, clarity blurs. Messages fracture, visuals lose cohesion, and what once felt distinct starts to dissolve.

  • I help founders and teams re-establish the centre, defining what still holds true, refining what’s changed, and designing systems built to adapt.

  • A brand that feels coherent again. Confident in its direction. Ready for what’s next.

Brand work

See Project

Surreal metallic silver sculpture with abstract tentacles, pink flowers, and a textured black rock against a dark background

1/6


DAISYLINK / BRAND CREATION

Developed a modern identity and digital system for a cross-border payments start-up

See Project

Black-and-white close-up portrait of an older man with closed eyes and a beard.

2/6

TRISHA HEWITT COMMS / BRAND CREATION

Brand identity system for a communications consultancy working in high-stakes, people-first contexts.

See Project

Abstract geometric illustration with neon yellow line shapes surrounding a blue circle filled with white looping lines on a gray background

3/6

PGI / BRAND REFRESH

Repositioned a cyber-intelligence consultancy with a confident, systems-led identity rooted in discretion and authority.

See Project

Person in white clothing holding four colorful reusable water bottles against a blue sky

5/6

4/6

6/6

OCEAN BOTTLE / BRAND EVOLUTION

Evolved the identity and digital system to scale a purpose-led start-up with coherence and cultural relevance.

Coming Soon

White canvas tote bag with black “PERFORM” lettering and abstract wavy-line graphic

FACEBOOK / BRAND ROLLOUT

Embedded design support across multiple projects, focused on clarity, speed, and consistency within complex internal marketing environments.

See Project

Callaly organic cotton tampliners package with pink individually wrapped liners on a pink and yellow background

CALLALY / BRAND ROLLOUT

Refined and extended the identity to strengthen a new category in period care through clear, expressive design.

I help teams see through brand confusion, cut to the core, then rebuild with clarity, intelligence, and focus

  • Google logo in black and white.
  • FARFETCH logo in black on a white background
  • The image shows the words "ocean bottle" with an ocean wave illustration integrated into the design.
  • Text reading 'N*TION ON THE HIGH ST.' in black on a white background.
  • Lenovo logo in black on a white background
  • TotallyMoney logo on a black background
  • Facebook logo in black
  • Callaly logo in black text on a white background
  • Google logo in black on a white background
  • FARFETCH logo text on a black background
  • Close-up of a black ocean bottle with the text 'ocean bottle' printed on it.
  • Text reading 'N*TON ON THE HIGH ST.'
  • Lenovo logo in black on a white background.
  • TotallyMoney logo on a dark background
  • Facebook logo in black and white
  • Callaly logo in black text on a white background

How to start

  • A short, paid engagement designed to create clarity fast. This is for founders and teams who sense their brand has drifted, but are not ready to commit to a large project without first understanding what actually needs fixing.

    Includes
    - Review of current brand, messaging and visual system
    - Market and competitor positioning snapshot
    - Audience clarity and friction points
    - Identification of strategic gaps and inconsistencies

    Format
    90 minute working session plus concise written recommendations.

    Outcome
    A clear direction document outlining what to fix, what to protect and what to prioritise next.


    BOOK A BRAND DIAGNOSIS

  • A structured brand engagement that moves from strategic clarity to a complete, scalable identity system. Designed for organisations operating in complex or high trust categories who need more than a visual refresh.

    Includes
    - Strategic diagnosis and positioning framework
    - Creative territories and identity direction
    - Complete visual system
    - Practical implementation guidance
    - Priority asset development

    Format
    Three phase engagement covering strategic foundation, identity development and brand rollout.

    Outcome
    A durable identity system that aligns teams, strengthens external perception and supports growth.

    Investment
    Comprehensive engagements typically start from £12,000.
    Final scope depends on depth of strategy and rollout requirements.

  • Ongoing brand leadership and execution. For organisations with an established strategy or identity who need consistent, senior oversight as they grow. This is not ad hoc design support. It is structured brand direction delivered monthly.

    Includes
    - Ongoing brand governance and quality control
    - Creative direction across campaigns and product launches
    - Design system evolution as the business scales
    - Collaboration with internal teams and external partners
    - Priority asset creation where required

    Format
    One dedicated day per week or equivalent monthly allocation.
    Minimum three month commitment.

    Outcome
    Continuity, coherence and senior judgement embedded in the business without a full time hire.

    Investment
    From £2,000 per month depending on scope.

SIR / IS

BRAND

DESIGN

DIRECTION

SIR / IS

BRAND

DESIGN

DIRECTION

Abstract distorted gray circular shape with neon green and black vertical stripes
Abstract pastel gradient background in pink, purple, green, and orange with partial yellow script lettering along the right edge
Soft pastel gradient background blending yellow, green, pink, and lavender hues
Black-and-white close-up of a jellyfish with a rounded, spotted bell and radiating tentacles
Abstract graphic with neon yellow curved lines and a translucent blue circular shape on a gray background
Abstract neon green and black wavy pattern with a large pale blue circular shape
Abstract marbled artwork with flowing pink, purple, burgundy, yellow, and green patterns
Illustration of the word “SALE” in dark panels against an orange background with decorative clouds, sun, and crescent moon.