I AM / SHAPING

BRANDS

AT PIVOTAL

MOMENTS

I work with brands at moments of change, when growth or complexity has started to create drift. As businesses evolve, clarity can erode. Visual language fragments, teams lose alignment, and decisions become harder to make. What once felt instinctive starts to feel uncertain. I help founders and leadership teams re-centre their brands, bringing clarity and coherence back into focus before bigger decisions are made. My work combines strategic judgement with hands-on design, turning complexity into systems that can adapt and endure.

As brands expand, clarity blurs. Messages fracture, visuals lose cohesion, and what once felt distinct starts to dissolve.
I help founders and teams re-establish the centre, defining what still holds true, refining what’s changed, and designing systems built to adapt.
A brand that feels coherent again. Confident in its direction. Ready for what’s next.

Recent work

See Project

1/6

TRISHA HEWITT COMMUNICATIONS /
BRAND CREATION

Brand identity system for a communications consultancy working in high-stakes, people-first contexts.

Coming Soon

2/6

DAISYLINK /
BRAND CREATION

Developed a modern identity and digital system for a cross-border payments start-up

See Project

3/6

PGI / BRAND REFRESH

Repositioned a cyber-intelligence consultancy with a confident, systems-led identity rooted in discretion and authority.

See Project

5/6

4/6

6/6

OCEAN BOTTLE / BRAND EVOLUTION

Evolved the identity and digital system to scale a purpose-led start-up with coherence and cultural relevance.

Coming Soon

FACEBOOK / BRAND ROLLOUT

Embedded design support across multiple projects, focused on clarity, speed, and consistency within complex internal marketing environments.

See Project

CALLALY / BRAND ROLLOUT

Refined and extended the identity to strengthen a new category in period care through clear, expressive design.

“She has that rare ability to see through brand confusion, cutting to the core, then rebuilding with clarity, intelligence, and focus”

KATE HUANG / Marketing Director

A short, paid engagement designed to create clarity fast. This is for founders and teams who sense their brand has drifted, but are not ready to commit to a large project without first understanding what actually needs fixing.
What this includes:
- 90 minute working session
- Clear diagnosis of where clarity has broken down
- Practical recommendations on what to do next
Outcome:
A concise direction document that stands alone or provides a confident foundation for deeper work.
Fixed fee: £750
No obligation to continue.
Strategic clarity and visual identity designed together as a single system. This work defines what your brand stands for, how it behaves, and how it shows up visually, creating a coherent foundation that supports recognition, consistency, and long-term scale as the business evolves.
Turning strategy and identity into lived reality. This phase embeds the work into the organisation, translating thinking into practical tools, assets, and guidance so teams can apply the brand confidently and consistently across real-world touchpoints and day-to-day decision making.

A short, paid engagement designed to create clarity fast. This is for founders and teams who sense their brand has drifted, but are not ready to commit to a large project without first understanding what actually needs fixing.
What this includes:
- 90 minute working session
- Clear diagnosis of where clarity has broken down
- Practical recommendations on what to do next
Outcome:
A concise direction document that stands alone or provides a confident foundation for deeper work.
Fixed fee: £750
No obligation to continue.

Start here

Turning strategy and identity into lived reality. This phase embeds the work into the organisation, translating thinking into practical tools, assets, and guidance so teams can apply the brand confidently and consistently across real-world touchpoints and day-to-day decision making.

Strategic clarity and visual identity designed together as a single system. This work defines what your brand stands for, how it behaves, and how it shows up visually, creating a coherent foundation that supports recognition, consistency, and long-term scale as the business evolves.